“You don’t have to be Steven Spielberg to create a smashing hit. Even a home-made video can produce a YouTube superstar with more than a million hits” – fromChad Vader referring to Fred, a screaming kid that became a YouTube superstar!
The outrageous popularity that video marketing is gaining each and every day has one simple reason: it works! And the good news is: learning the ropes of creating killer how-to videos is very simple and straight forward. Here are the 7 proven tips to help you out.
Killer How-to Videos Tip 1: K.I.S.S. – Keep it Short Sweetie!
You probably read before that short but informative articles/blog posts are far more effective than lengthy ones for a simple reason: the attention span of online users is no more than a Nano second! The same applies to how-to videos and if you feel that you have a lot to share, create a video series. The bottom line is unless you are writing a documentary, short videos (5 minutes at maximum) are your best bet.
Killer How-to Videos Tip 2: Know Your Target Audience/Niche
This is a basic marketing tip in essence. When you create how-to videos, probably you’re addressing certain group of people with distinctive features such as ethnicity, demographics, gender, educational level, age group and more. The more you are able to identify your target audience early on, the more effective you will be in delivering the RIGHT video material to them.
google_ad_channel = “7940249670, ” + AB_cat_channel + AB_unit_channel;
google_language = “en”;
google_ad_region = ‘test’;
Aaron Eden, founder and the brains behind Garious, has spent over 15 years in the quest for the holy grail of business innovation. ” I love social media a lot that I’m sharing ideas that make it drop dead simple for everybody! “